I led the creative strategy, execution, and personally shot all the photography for this multi-channel campaign. Designed to authentically connect with U.S. parents, the campaign highlighted the brand’s vibrant, playful design across Connected TV on Peacock and NBC, paid social ads, retargeting, and organic social content. Collaborating with a video production team, designers, ad buyers, and social specialists, I ensured a cohesive and engaging back-to-school experience.