Mabel’s Labels Back To School
I led the creative strategy, execution, and personally shot all the photography for this multi-channel campaign. Designed to authentically connect with U.S. parents, the campaign highlighted the brand’s vibrant, playful design across Connected TV on Peacock and NBC, paid social ads, retargeting, and organic social content. Collaborating with a video production team, designers, ad buyers, and social specialists, I ensured a cohesive and engaging back-to-school experience.
Mabel’s Labels Branding
Redefining Mabel’s Labels’ visual identity while preserving its vibrant, playful personality and parent-friendly appeal.
UX Design | Photography | Art Direction | Brand Strategy | Content Creation | Visual Storytelling | Team Collaboration + Leadership
Photography & Video
A showcase of my freelance work that highlights the power of visual storytelling. From capturing compelling imagery to creating videos that combine striking visuals with impactful narratives, these projects demonstrate my ability to bring stories to life in dynamic and meaningful ways.
