Hey, I’m Chelsea.
I empower creative teams to unlock their full potential, driving meaningful collaboration that creates a positive and lasting impact on the world.
My Why
From a young age, I’ve been drawn to the power of visual storytelling, starting with photography and videography. My studies in Fine Art and Digital Art Communications at the University of Waterloo deepened my ability to connect design with marketing, creating visuals that resonate both aesthetically and emotionally.
With eight years of experience in e-commerce marketing, I’ve honed my skills in leading creative teams and delivering impactful results. Now, I’m driven to use my expertise to make a positive impact, both in the work I create and by inspiring individuals to exceed their own expectations.
Mabel’s Labels
Back to School
Creative strategy, content direction, execution, and photography for this multi-channel campaign. Across Connected TV on Peacock and NBC, paid social ads, retargeting, and organic social content.
Mabel’s Labels
Redefining Mabel’s Labels’ visual identity while preserving its vibrant, playful personality and parent-friendly appeal.
UX Design | Photography | Art Direction | Brand Strategy | Content Creation | Visual Storytelling | Team Collaboration + Leadership
Branding
Photography & Video
A showcase of my freelance work that highlights the power of visual storytelling. From capturing compelling imagery to creating videos that combine striking visuals with impactful narratives, these projects demonstrate my ability to bring stories to life in dynamic and meaningful ways.
Straight from the Source
“You have produced quality work and have challenged us all to elevate our brand significantly this year!”
Krista Murray, Mabel’s Labels Marketing Director
“Chelsea is phenomenal!! She is professional, friendly and makes you feel so comfortable.”
Kristen + Jathan, Photography Clients
The Story So Far
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Creative Manager at Mabel’s Labels, where I lead a team of designers to create content for everything from branding and campaigns to product launches and social media.
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BA from the University of Waterloo with a major in Fine Arts and Digital Arts Specialization from the Arts and Business Co-op program.
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Yes and videographer! I have been working professionally in the photography/videography industry since 2008. I started my own company at the young age of 18, where I had a successful 10+ years in the wedding industry. I also freelanced for various brands prior to my role at Mabel’s Labels. Today, I continue to capture portraits, lifestyles and branding for individuals and families.
Get in Touch!
Think I’m the right fit for your organization? Let’s connect and discuss how I can contribute to your team!